Why raw feeding?
As humans we know that if we consume a fresh, natural diet we will live longer, healthier lives. Similarly, we know too much processed food will lead to shorter, less healthy lives.
What holds true for humans applies equally to dogs. Dogs that eat a natural diet lead healthier and longer lives.
A species appropriate diet for a dog should contain the same type of whole foods and ingredients consumed by its wild ancestors and in the same form: raw. When food is cooked, its structure is altered and up to 70% of the nutritional value (certain vitamins, minerals and antioxidants) is lost. Furthermore, dogs need their food served raw in order to digest it properly.